Welcome to my little corner of the internet, where I dish out all the juicy details on natural, organic skincare, and cruelty-free products.
I’m Jo, passionate about natural beauty and also: mom, chocolatologist, collector of memories, and professional procrastinator.
After twenty-five years (started early!) I suppose you could call me an expert consumer of natural cosmetics.
When you’re a heavy user with a geek streak, and the urge to deep-dive ingredients and nitpick fine print, you’ll gain a boatload of insights along the way.
For me, venturing into DIY/homemade skincare recipes has led to a renewed appreciation for ready-made products. You know, by professionals. Who research and employ scientists and know what they’re doing. Though some homemade recipes are great – not to mention super fun to make.
The beauty industry can often feel overwhelming, with so much emphasis on synthetic and toxic ingredients. But it doesn’t have to be that way.
I’m just brimming with enthusiasm to be your tour guide today!
Let’s replace the doom and gloom with joyfulness and positivity because there’s nothing quite like the pure bliss of using amazing natural products. They smell and make your skin glow, natural beauty is truly a treat for the senses.
From nourishing plant-based ingredients to sustainable packaging, I’m all about making ethical beauty choices that align with your values and committed to providing my readers with the most accurate, helpful, and enjoyable beauty advice possible.
This includes:
- in-depth brand and product reviews
- DIY skincare recipes, for those of you who have the homemade-gene
- complete guides, filled with tips and ideas on how to best take care of your skin, pamper your body, and look aces.
Kick back, grab a cuppa [insert your poison – coffee, tea, chai latte, kombucha, wine, chicory, reishi shrooms, or whatever else floats your boat… as long as no bugs are floating in it.]
Will you come and explore the magical world of natural cosmetics together?
Scroll down for some popular posts to get you started!